During the 5-day show from July 21 to 24, the brand released its 2010 fall/winter collection including European classic, urban active, fun sports, plus the special edition of “color cotton” which is made of natural materials. Baby Bubbles presented attractive product ranges with latest design and colors from Bata’s international especially European resources. All the details and materials used best reflect the brand core value “Quality made with love”.

During and after the tradeshow, the Baby Bubble brand received overwhelming response from local dealers of different regions and channels all over the country. The distribution agreements are already signed off with the provincial dealers from Shanghai, Jiangshu, Zhejiang, Guangdong, Guangxi and Fujian. And initial agreements are reached with department stores in Beijing, Lanzhou, Nanjing, Hangzhou, and dealers from other regions, such as Yunan, Hubei, Henan, Helongjiang and Inner Mongolia, etc.