21.11. 2009

Bata Singapore is proud to announce that they have been qualified by 'Singapore Service Star' for achieving the 'Mark of Quality Service' earlier this year.


'Singapore Service Star' is a new service accreditation scheme, which recognizes and promotes businesses that deliver good service and exhibit sound business practices in Singapore. Developed by the Singapore Tourism Board (STB), this scheme is to enhance tourists’ confidence when transacting in 'Singapore Service Star' was officially launched on December 4th, 2008, covering 3 industries: Retail, Food & Beverage and Nightsports. To-date, there are 328 members who are on-board with the scheme.

Prior to becoming a 'Singapore Service Star' member, some Bata shops received mystery shopping assessments and reports, which indentified service gaps, company performance vis-à-vis industry standards, and received reports on customers’ expectations/perceptions through studies conducted by STB.


Bata Singapore shops needed to pass the mystery shopping assessment by scoring above the industry average in order to be qualified as a member.


In Bata Singapore’s reports, their shops achieved full marks for a number of areas in terms of in-store physical condition, customer service attitude, customer experience & departure, staff appearance and physical condition. The reports stated their shops were equipped with comfortable air temperature, lighting and music volume. They showed neat and organized layout in a clean environment and without cluttered walkways. Furthermore, their staff were polite, courteous and attentive while serving. They readily offered recommendations to aid shoppers in selecting a suitable pair of shoes and were professional in their service approach, took care to help the customers put on their shoes and to check that the size fits. When customers departed, Bata Singapore staff verified purchases efficiently and handed credit card, receipt and change politely to the customers

When Mrs. Sonja Bata and Mr. Thomas G. Bata visited Bata Singapore earlier this year, they were delighted to know that Bata Singapore was qualified by 'Singapore Service Star' and for achieving such good results. Singapore and deliver a truly unique experience for the visitors..

 



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