5.1. 2012
Geolocation and Mobile Marketing
This edition of the Bata Latam Shoe Innovation Centre newsletter is entitled ‘Geolocation and Mobile Marketing –Mark the Trend’ and includes information on how the evolution of the digital market has modified the publicity strategies of companies. A lot of companies have seen new business opportunities in geolocation and mobile marketing.
Why mobile phones?
In all ages publicity has adapted to the available media. Now the mobile phone acts as a radio, a tv set, an Internet device, an mp3 player, a camera, etc. …
Location-based marketing allows brands to adapt their messages to impact consumers according to their current location.
There are different location-based strategies that we could distinguish clearly.
Some applications and examples of how to take advantage of the potential of mobile technologies and mobile marketing as a marketing and promotion channel are:
• Mobile applications
• Facebook deals
• Google Places
• Location services based on wi-fi advertising
• Discount applications - Hyperlocal content
